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Sandra Moerch is the Chief Content Director for SAP's Purpose & Brand Experience division. Leading Global Purpose Partnerships and Creative Content creation, her team acts as an ecosystem business, where content is developed on the basis of the UN Sustainable Development Goals and co-created with Partners, to drive adoption of SAP Products that serve customers and People. Serving not only her own purpose DNA, but also SAP's purpose-narrative, Sandra develops content to achieve the company's brand and reputation ambitions by reaching new audiences differently, driving revenue growth with customers and partners, and creating long lasting employee engagement. To drive purpose in action, Sandra partners with customers, startup founders, non profits, government leaders, and influencers to unify in this substantial effort to simplify SAP's purpose footprint, and amplify the company's brand values holistically, establishing SAP as the leader for activating purpose at scale.


As part of Sandra's area of responsibility at SAP, she founded the Global Equality Agenda in 2016, which has since grown into one of SAP's top tiered gender equality programs in support of achieving UN Sustainable Development Goal number 5 - Gender Equality. The Global Equality Agenda drives industry-wide action to make innovation and technology work better for young women and girls, managing partnerships with:

-The Female Quotient, setting up Equality lounges worldwide at conferences, campuses and corporate offices
-The FQ App - Sandra's team was responsible for launching the FQ App connecting young women and girls to networking and access opportunities
-UN Women, across all its functions and partnership programs with SAP
-The Stanford WiDS Global Conference Series - SAP executes 30+ WiDS conferences globally/year
-The Global Goals Business Avengers - SAP owning and activating goal number 5
Prior to joining SAP, Sandra co-founded numerous tech and eCommerce startups; (Envywhite, RelocateU, NameHub, GoGoChina, hisTEAry...), and based on that experience, she always brings an entrepreneurial mindset to any job or task she is given. 


Personally, Sandra has always been a feminist at heart, advocating for women's rights across the 3 continents and 10+ countries where she has lived. Today, Sandra evangelizes these values as Co-Founder of The Feminist Portfolio, being an active ambassador of Stanford WiDS (Women in Data Science), as well as being a UN Women Ambassador, in the capacity of sitting on the UN Women Silicon Valley Board, driving programs linked to STEAM to bring balance to the force of gender equality in Tech. Sandra was also a founding member of the UN Women program #sheinnovates, under the Global Innovation Coalition for Change (The GICC), which involved working across 24 of the most affluent cross-sector brands to create equality impact at scale.
To Sandra, diversity and imagination are imperative and key ingredients in order to kindle the fires of innovation. As an avid researcher, space enthusiast, childish soul and Design Thinker, Sandra uses imagination as a powerful tool for moon-shooting ideas that have not been thought up yet in our existing landscape, drawing inspiration from the global innovation community. Sandra is passionate about analyzing the global landscape of innovation, mapping out the findings in a framework she has designed, named The Silicon Valleys of the World, identifying global innovation hubs, and interconnecting them, from Silicon Valley, to Silicon Samba to Silicon Cape, to mention a few. All over the world she shares these concepts to inspire people to enter the impact space, and pick up creative methodologies, integrating them into their core job.


At home Sandra is a proud Chief Mommy Officer who loves to cook, hike, travel and spend time with family and loved ones. In her spare time she dedicates her time volunteering for causes impacting the lives of children and orphans. Inspired by people, the environment and culture, Sandra makes it her mission to make a positive impact in the world, creating a small dent in the universe.

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Chief Content Director, SAP Purpose & Brand Experience

Co-Founder of The Feminist Portfolio

Chief Content Director at SAP Next-Gen

Global Head of the SAP Next-Gen Brand

Co-founder of SAP Next-Gen

Global Innovation Manager at SAP Next-Gen

Technology Evangelist at SAP University Alliances

Product Management Intern at SAP Analytics 

President at MBA Club Hawaii

MBA representative at Shark think Tank

Project Manager at RelocateU

Co-founder at HISteaRY

Voluntary STEM teacher at HCAP, Honolulu

Intern at the National Gallery of Denmark

Marketing Director at MBA Club Hawaii

Intern at Startupbootcamp

Design & Business Student at Hawaii Pacific University

Ideation Design Student at KEA Design/Business

Co-founder at GoGoChina

Entrepreneur at

Chairman of the Board at A/B Nordre Frihavnsgade 95-99

Intern at Spring Company ApS

Entrepreneurship Design Student at KEA Design/Business

Personal accountants assistant at Pecura ApS

Co-founder at

Bill & Melinda Gates Foundation Goalkeeper

Fast Track Catalyst Employee at SAP

New York AdClub Board Member

Startup Guide New York Advisory Board Member

UN Women NC Silicon Valley Advisory Board Member

Stanford WiDS Committee Member

UN Women #sheinnovates lead at SAP

Fast Track Employee at SAP

RSO Member of the year at Hawaii Pacific University

Member of the Delta Mu Delta Honor Society 

Winner of the Laulima Tech Challenge '15

Winner of the Microsoft Women's Hackathon, Honolulu

2nd Place holder of Startup Weekend Honolulu

Honor student at HPU - MBA program

Dean's list student at HPU (bachelor)

Winner of the Dis Dostum campaign

Winner of the innovation competition 'Mad I En Kop' at KEA

Winner of the Specsavers/Louis Nielsen campaign 

Honor student at Gentofte Studenterkursus




Feb 2020 - present

Jan 2019 - present

Jan 2019 - Feb 2020

Oct 2017 - Jan 2019

Feb 2016 - present

Feb 2016 - Oct 2017

Jan 2016 - Feb 2016

Aug 2015 - Dec 2015

Dec 2014 - Aug 2015

Nov 2014 - Aug 2015

Oct 2014 - Jan 2015

Sep 2014 - present

Jan 2014 - Aug 2015

Jun 2013 - Jan 2014

Jun 2014 - Dec 2014

Jun 2013 - Aug 2013

Jan 2013 - May 2013

Aug 2012 - Dec 2013

Aug 2012 -Dec 2013

Oct 2011 - present

Mar 2012 - Jan 2013

Jan 2012 - Mar 2012

Aug 2010 - Jun 2012

Sep 2010 - jun 2011

Jan 2009 - Jan 2013

2019 - present

2018 - present

Jun 2018 - present

Apr 2018 - present

Apr 2018 - present

Dec 2015 - present

Sep 2017 - 2019


Apr 2015

Apr 2015

Mar 2015

Nov 2014

Feb 2014

Jan 2014

Jun 2013

Dec 2012

Aug 2012

Jun 2011

Jun 2010

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