

Sandra Moerch is the Chief Content Director for SAP's Purpose & Brand Experience division. Leading Global Purpose Partnerships and Creative Content creation, her team acts as an ecosystem business, where content is developed on the basis of the UN Sustainable Development Goals and co-created with Partners, to drive adoption of SAP Products that serve customers and People. Serving not only her own purpose DNA, but also SAP's purpose-narrative, Sandra develops content to achieve the company's brand and reputation ambitions by reaching new audiences differently, driving revenue growth with customers and partners, and creating long lasting employee engagement. To drive purpose in action, Sandra partners with customers, startup founders, non profits, government leaders, and influencers to unify in this substantial effort to simplify SAP's purpose footprint, and amplify the company's brand values holistically, establishing SAP as the leader for activating purpose at scale.
As part of Sandra's area of responsibility at SAP, she founded the Global Equality Agenda in 2016, which has since grown into one of SAP's top tiered gender equality programs in support of achieving UN Sustainable Development Goal number 5 - Gender Equality. The Global Equality Agenda drives industry-wide action to make innovation and technology work better for young women and girls, managing partnerships with:
-The Female Quotient, setting up Equality lounges worldwide at conferences, campuses and corporate offices
-The FQ App - Sandra's team was responsible for launching the FQ App connecting young women and girls to networking and access opportunities
-UN Women, across all its functions and partnership programs with SAP
-The Stanford WiDS Global Conference Series - SAP executes 30+ WiDS conferences globally/year
-The Global Goals Business Avengers - SAP owning and activating goal number 5
Prior to joining SAP, Sandra co-founded numerous tech and eCommerce startups; (Envywhite, RelocateU, NameHub, GoGoChina, hisTEAry...), and based on that experience, she always brings an entrepreneurial mindset to any job or task she is given.
Personally, Sandra has always been a feminist at heart, advocating for women's rights across the 3 continents and 10+ countries where she has lived. Today, Sandra evangelizes these values as Co-Founder of The Feminist Portfolio, being an active ambassador of Stanford WiDS (Women in Data Science), as well as being a UN Women Ambassador, in the capacity of sitting on the UN Women Silicon Valley Board, driving programs linked to STEAM to bring balance to the force of gender equality in Tech. Sandra was also a founding member of the UN Women program #sheinnovates, under the Global Innovation Coalition for Change (The GICC), which involved working across 24 of the most affluent cross-sector brands to create equality impact at scale.
To Sandra, diversity and imagination are imperative and key ingredients in order to kindle the fires of innovation. As an avid researcher, space enthusiast, childish soul and Design Thinker, Sandra uses imagination as a powerful tool for moon-shooting ideas that have not been thought up yet in our existing landscape, drawing inspiration from the global innovation community. Sandra is passionate about analyzing the global landscape of innovation, mapping out the findings in a framework she has designed, named The Silicon Valleys of the World, identifying global innovation hubs, and interconnecting them, from Silicon Valley, to Silicon Samba to Silicon Cape, to mention a few. All over the world she shares these concepts to inspire people to enter the impact space, and pick up creative methodologies, integrating them into their core job.
At home Sandra is a proud Chief Mommy Officer who loves to cook, hike, travel and spend time with family and loved ones. In her spare time she dedicates her time volunteering for causes impacting the lives of children and orphans. Inspired by people, the environment and culture, Sandra makes it her mission to make a positive impact in the world, creating a small dent in the universe.
About
CV
Honors
Chief Content Director, SAP Purpose & Brand Experience
Co-Founder of The Feminist Portfolio
Chief Content Director at SAP Next-Gen
Global Head of the SAP Next-Gen Brand
Co-founder of SAP Next-Gen
Global Innovation Manager at SAP Next-Gen
Technology Evangelist at SAP University Alliances
Product Management Intern at SAP Analytics
President at MBA Club Hawaii
MBA representative at Shark think Tank
Project Manager at RelocateU
Co-founder at HISteaRY
Voluntary STEM teacher at HCAP, Honolulu
Intern at the National Gallery of Denmark
Marketing Director at MBA Club Hawaii
Intern at Startupbootcamp
Design & Business Student at Hawaii Pacific University
Ideation Design Student at KEA Design/Business
Co-founder at GoGoChina
Entrepreneur at Sandramoerch.com
Chairman of the Board at A/B Nordre Frihavnsgade 95-99
Intern at Spring Company ApS
Entrepreneurship Design Student at KEA Design/Business
Personal accountants assistant at Pecura ApS
Co-founder at Envywhite.dk
Bill & Melinda Gates Foundation Goalkeeper
Fast Track Catalyst Employee at SAP
New York AdClub Board Member
Startup Guide New York Advisory Board Member
UN Women NC Silicon Valley Advisory Board Member
Stanford WiDS Committee Member
UN Women #sheinnovates lead at SAP
Fast Track Employee at SAP
RSO Member of the year at Hawaii Pacific University
Member of the Delta Mu Delta Honor Society
Winner of the Laulima Tech Challenge '15
Winner of the Microsoft Women's Hackathon, Honolulu
2nd Place holder of Startup Weekend Honolulu
Honor student at HPU - MBA program
Dean's list student at HPU (bachelor)
Winner of the Dis Dostum campaign
Winner of the innovation competition 'Mad I En Kop' at KEA
Winner of the Specsavers/Louis Nielsen campaign
Honor student at Gentofte Studenterkursus
Feb 2020 - present
Jan 2019 - present
Jan 2019 - Feb 2020
Oct 2017 - Jan 2019
Feb 2016 - present
Feb 2016 - Oct 2017
Jan 2016 - Feb 2016
Aug 2015 - Dec 2015
Dec 2014 - Aug 2015
Nov 2014 - Aug 2015
Oct 2014 - Jan 2015
Sep 2014 - present
Jan 2014 - Aug 2015
Jun 2013 - Jan 2014
Jun 2014 - Dec 2014
Jun 2013 - Aug 2013
Jan 2013 - May 2013
Aug 2012 - Dec 2013
Aug 2012 -Dec 2013
Oct 2011 - present
Mar 2012 - Jan 2013
Jan 2012 - Mar 2012
Aug 2010 - Jun 2012
Sep 2010 - jun 2011
Jan 2009 - Jan 2013
2019 - present
2018 - present
Jun 2018 - present
Apr 2018 - present
Apr 2018 - present
Dec 2015 - present
Sep 2017 - 2019
2017
Apr 2015
Apr 2015
Mar 2015
Nov 2014
Feb 2014
Jan 2014
Jun 2013
Dec 2012
Aug 2012
Jun 2011
Jun 2010